Lipstick is more than just a makeup product—it’s a form of expression, a boost of confidence, and a small luxury that can make the every day a bit more special. When it comes to gifting, choosing the right shade of lipstick for a loved one can be a personal homage to their individuality and style. Here’s our guide to selecting the perfect lipstick shades for every important woman in your life, ensuring your gift is thoughtful, flattering, and always in style.

The Best Lipstick Shades

1. For the Trendsetter: Bold and Beautiful

If she’s always ahead of the curve and fearless when it comes to her style choices, opt for lipsticks that make a statement. Look for the latest releases in shades like vivid magenta, deep violet, or a striking blue-based red. These colors pop with personality and complement a fashion-forward wardrobe. High-impact mattes or luxurious satins are perfect finishes to consider.

2. For the Classic Beauty: Timeless Reds and Pinks

For the woman who adores timeless elegance, you cannot go wrong with classic reds and deep pinks. These shades have universal appeal and work well across various occasions, from business meetings to evening affairs. Choose a formula that pairs richness in color with longevity—a creamy matte or a vibrant satin finish would serve well.

3. For the Minimalist: Nudes and Soft Mattes

The minimalist in your life will appreciate lipstick shades that enhance rather than dominate. Nudes, soft pinks, and peach tones are ideal for a barely-there look that still brings warmth and polish. Opt for lipsticks with a matte or sheer finish that offer hydration, providing a comfortable, natural wear that suits any setting.

4. For the Free Spirit: Unconventional Hues

Does she love to stand out and try new things? Unconventional lipstick shades like bold oranges, unconventional tans, or even whimsical pastels could be delightful. These colors can challenge the norm and reflect her playful and artistic side. Look for brands that are known for their unique color spectrum to really capture her creative spirit.

5. For the Corporate Leader: Refined Berries and Plums

For the woman who needs to maintain a polished, professional appearance, sophisticated berry and plum shades are an excellent choice. These deeper tones convey authority and confidence without being overly dramatic. A hydrating, long-wearing formula will ensure she looks her best through long days at the office and after-hours networking.

6. For the Beauty Beginner: Versatile Pinks

For someone just starting out with makeup, or who prefers subtle enhancements, soft pinks are the way to go. These shades are forgiving and versatile, making them perfect for everyday wear. Consider a lipstick that offers a blend of moisture and color, like a tinted lip balm or a gloss, for an easy application she can always rely on.

Tips for Choosing the Right Shade of Lipstick

Consider skin tone: Choose shades that will complement her skin undertone. Warm undertones look great in peachy nudes and fiery reds, while cooler undertones can shine in pinks and berry shades.

Think about her lifestyle:  Does she prefer a low-maintenance beauty routine, or does she revel in the ritual of makeup? Select a formula that aligns with her daily habits, whether that’s a fuss-free lip tint or a full-coverage matte.

Reflect her personality: Let the shade you choose be a reflection of her personality. Whether she’s vibrant and bold or soft and subtle, your choice can speak volumes about how you see her.